3 Reasons Why You Should Build Your Distribution Before Launching Your Product

As an entrepreneur or small business owner, one of the most important things you can do to increase the chances of success for your product or service is to build your distribution, or personal brand and audience, before launching your product or marketing it.

There are several reasons why this approach is so effective, and in this blog post, we will outline three of the most important reasons in detail.

Reason 1: Validate Your Idea and Ensure Demand

Building your distribution before launching your product or marketing it allows you to validate your idea and ensure that there is a demand for what you are offering.

By building a personal brand and audience, you can engage with potential customers and get a sense of what they are looking for in a product or service like yours.

This can help you refine your idea and tailor your product or marketing strategy to meet the needs and desires of your target audience. This can save you a significant amount of time and money, as you will be able to avoid launching a product or marketing campaign that is not likely to be successful.

Reason 2: Create Buzz and Anticipation

Building your distribution before launching your product or marketing it allows you to create buzz and anticipation around your product or service.

By building a personal brand and audience, you can use social media, email marketing, and other online channels to share updates, sneak peeks, and behind-the-scenes content about your product or service.

This can create a sense of excitement and anticipation among your audience and can help to generate organic word-of-mouth marketing and viral sharing of your content.

This can be especially effective if you offer exclusive deals, discounts, or other incentives to your audience in exchange for their support and anticipation.

Reason 3: Establish Credibility and Trust

Building your distribution before launching your product or marketing it allows you to establish credibility and trust with your audience.

By building a personal brand and audience, you can share your expertise, experience, and insights on your topic of interest, and can demonstrate your knowledge, skills, and abilities in your field.

This can help to establish you as an authority in your industry and can help to build trust and credibility with your audience.

This can be especially important when it comes to launching a new product or service, as people are more likely to buy from someone they know, like, and trust.

Conclusion

In conclusion, building your distribution, or personal brand and audience, before launching your product or marketing it is an important step that can increase the chances of success for your product or service.

By validating your idea, creating buzz and anticipation, and establishing credibility and trust with your audience, you can set the stage for a successful launch and a sustainable business.