Your purpose is like your destination on Google maps. Once you know where you want to go, you can stop going in circles and decide on the most scenic route to get there. Your purpose frees you to progress meaningfully towards your life’s greatest work.

Share your story on social media and attract amazing opportunities. Build a community around your grand purpose and help others who are on the same path as you.

Once you understand the challenges of your tribe, you can develop amazing products that others cannot copy easily because you are the expert in your domain in the eyes of your tribe.